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A Take It Away First On The Block Hard Facts About Softgels Pioneers In the Herbal Industry Put It In Writing Meet The Whole Family Herbs, Etc.'s Guarantee
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All Herbs, Etc. products are created using alcohol and water. This combination is absolutely essential to extract the full complement of active constituents from each herb. From the field to the finished product we take steps no other company takes. We are not content to be of equal quality with our competitors. We are fanatic about our processes because, in the end, you deserve the absolute best extracts.
To create an alcohol-free extract, an alcohol-based extract is poured into a stainless-steel proprietary chamber. A vacuum is applied to the chamber at room temperature. This process extracts all of the alcohol without the use of heat. This method was created and perfected at Herbs, Etc. It assures that Herbs, Etc.’s alcohol-free products retain the full range of active constituents without the damaging effects of heat. Once the alcohol is removed, glycerine is added to the concentrate to make alcohol-free products. Citric acid (from citrus fruits) is added as a natural preservative, assuring product freshness and preventing bacterial contamination. 
In March of 2000, Herbs, Etc. introduced the first and only full-potency liquid herbal extract formulations available in softgels. Until then, only liquid herbal extracts could deliver fresh, quickly absorbed and potent herbal medicines. Using the Herbs, Etc. exclusive proprietary process described earlier, the alcohol is removed from the liquid herbal extract and olive oil is added to this concentrate. The resulting medicine is encapsulated into a fast-acting softgel and is equal to 35 drops of liquid herbal extract. Our softgels are made to the same rigorous standards as our professional-strength liquid herbal extracts.In
March of 2000, Herbs, Etc. introduced the first and only full-potency
liquid herbal extract formulations available in softgels. Until
then, only liquid herbal extracts could deliver fresh, quickly
absorbed and potent herbs.
Studies show that 9 out of 10 consumers prefer softgels to capsules or tablets because they are easier to swallow. Softgels (1) dissolve in the body within 6 minutes while tablets (2) may take up to 45 minutes or longer. In some instances tablets never dissolve and may go through your body unabsorbed. Liquid-filled two-piece capsules (3) often contain an air bubble inside while powder-filled, unsealed two- piece capsules (4) are susceptible to oxidation and degradation of the herbs’ active constituents. All of our softgels are potent and oxygen-free.Each
Herbs, Etc.’s softgel contains the concentrated extract
equal to 35 drops of its liquid herbal extract. 
While virtually every supplement and drug company subcontracts out the encapsulation of their softgels, we make our own to stringent specifications. In 2008, Herbs, Etc. became the only herbal medicinal manufacturer to produce softgels at its own facility. Although the softgel encapsulation process is complex, we chose to tackle this challenge because we believe it is the best way to safeguard product quality. We don’t stop there. We are continually improving our methods, such as eliminating oxygen and its destructive oxidation, eliminating the detrimental heat normally applied during encapsulation and reducing the processing time it takes to transform liquid extracts into finished softgels. We frequently produce small batches, thus guaranteeing that the softgels we manufacture and sell are the freshest available.Every step Herbs, Etc. takes guarantees effective herbal medicine.
More than 30 years of expertise as a leading manufacturer of high
quality, potent liquid herbal extracts is your assurance. This
is why every Herbs, Etc.’s herbal medicine product is
unconditionally guaranteed. 
After the softgels are manufactured and inspected, a laser engraving machine etches every softgel with the name of the product. This identification ensures that you are taking the right product.
Every step Herbs, Etc. takes guarantees effective herbal medicine. More than 35 years of expertise as a leading manufacturer of high quality, potent liquid herbal extracts is your assurance. This is why every Herbs, Etc.’s herbal medicinal product is unconditionally guaranteed. As a medical herbalist since 1976, I have been an early proponent of the healing properties of herbs. I hope that this brochure helps you in your quest to make educated herbal supplement choices concerning your health and your well being.
